Pierre Lavoie x Lasik MD Summer 2026
Curious Montreal
Isabella Gennaro | Creative Director & Producer
Isabella Gennaro | Content strategist
Js Dénommé | Photographe & Retoucher
Oli Chapo | DP & Réalisateur
Krist Sieb | DP
Vincent Lafleur | Montage colo
Marc-André Labonté | Mix audio
Lasik MD
Tania Lavoie | Chef principal de marque
Alex B Larichelière | Senior Manager, 360 Media
Mandat
Curious Montréal handled the entire creative and production aspects of the campaign:
Development of the creative concept;
Scriptwriting and adaptation;
Art direction and production;
Location scouting and pre-production;
Production of photos, videos, and audio;
Scouting in L'Anse-Saint-Jean;
Filming with Pierre Lavoie in L'Anse-Saint-Jean;
Post-production and content adaptation.
Delivrables
1 x 30s digital
3 x 15s digital
1 x 30s radio
20 photos
Simplify recovery
Pierre challenges the perception of a complicated surgery, describing a quick procedure and a return to his usual activities within days.
Demonstrate the value
Better vision is presented as an investment in his quality of life, freedom and independence.
Ease concerns
Pierre shares his initial concerns and explains how the surgeon’s experience and the information he received helped reassure him.
Objective
The goal was to go beyond medical discourse to show the concrete benefits of better vision: maintaining independence, staying active and continuing to fully enjoy daily life..
RO16 New Academia
For the side of you that
is curious, creative and always evolving.
Process
RO18 Modern Heritage
For the side of you that appreciates
timeless style, reimagined.
You like what you see?
Write to us about your needs, and we will be happy to assess your SOW and assemble a tailor-made team for you.
